This holiday season, Subaru is once again spreading hope and support to communities nationwide through its annual Share the Love Event, a tradition that has made a powerful impact on those in need for more than 15 years. From November 20, 2025 through January 2, 2026, Subaru and its retailers will donate a minimum of $300 to charity for every new vehicle purchased or leased, with Meals on Wheels America continuing as one of the event’s national beneficiaries.
2025 Subaru Share the Love Event
Since its launch in 2008, the Subaru Share the Love Event has helped the Meals on Wheels network deliver more than 4.6 million meals and friendly visits to vulnerable individuals. Subaru’s longstanding dedication has made it the largest automotive donor to Meals on Wheels America, helping ensure seniors or those with disabilities, facing food insecurities, or unable to prepare food for themselves can remain nourished, connected and independent.
The need for programs like Meals on Wheels remains urgent. Millions of people face food insecurity, with many struggling to afford basic essentials. As the senior population is projected to reach 91 million within the next decade, ensuring our aging neighbors have access to nutritious meals and social connection is more critical than ever.
By participating in the Subaru Share the Love Event, you’re doing more than purchasing a car — you’re helping ensure that those facing hardships across the country receive the meals, care and companionship they need to thrive safely in their own homes.
This holiday season, join Subaru in sharing the love. Together, we can deliver more meals, more connection and more hope.